This March 1st, share a smile...and something good to eat!
Betty Crocker will begin the hashtag #ShareaSmile, posting pictures of customers smiling while baking with or eating Betty Crocker products.
The Out of Homes for this campaign will feature user-generated pictures in an album mockup, paired with simple and emotional copy.
The Out of Homes for this campaign will feature user-generated photos in an album mockup.
At the end of the campaign, we will create a cookbook with Betty Crocker recipes.
The book will feature 100 recipes, accompanied by user-generated pictures.
It will be available as a physical book and in e-book format.
